Raised by a west coast painter and midwest architect on a steady diet of skateboard culture has formed my creative ability that can shift between playful content and refined technique.
Over two decades of experience leading creative teams to support brand marketing goals in the outdoor, tech and fashion industries.
Currently focused on global brand campaign storytelling across digital, social and retail channels for Patagonia. I use my free time to make ceramics, run, surf, skateboard, and most importantly raise two kiddos in Chicago.
SENIOR ART DIRECTOR, Brand
January 2016 - Present
PATAGONIA, INC. » VENTURA, CA
Creative lead on all marketing campaigns for global brand and environmental initiatives. Working with teams to strategize and pitch multiple rounds to internal clients. Direction of photo editors, film crew, copywriters and production to build out targeted seasonal and evergreen campaigns across social and online platforms, retail displays, out-of-home ads for regional specific audiences.
ART DIRECTOR
May 2014 - January 2016
MOLLUSK » SAN FRANCISCO, CA
Seasonal ideation and weekly design to promote and launch new products, graphic development, social and email campaigns. Hands on direction for ecomm studio photography. Assistance with identity and promotion of retail events. Full redesign and implementation of responsive website with developer and creative director collaboration.
ART DIRECTOR
March 2010 - November 2013
INCASE DESIGNS » SAN FRANCISCO, CA
Working with creative director to monitor brand consistency through design of seasonal marketing campaigns, print and outdoor advertising, specialty product lines, and overall online presence. Collaboration between product managers to develop patterns and graphics for softgoods and device-driven hardgoods. Concepting with the web manager and developer to creatively launch new products online. Responsible for a consistently high standard of product photography for marketing and global distributor needs.
CREATIVE DIRECTOR
July 2005 - November 2013
MCBRIDE DESIGN
Patagonia / Jack Johnson Music / Thomas Campbell / Galaxia Records / Arkitip Magazine / Woodshed Films / Brushfire Records / Surfing Magazine / The Tony Hawk Foundation / Kashi Whole Foods / Mollusk Surf Shop / The General Store / Pladra Clothing / True Wild Botanics / Finback Films
ART DIRECTOR
March 2002 - July 2006
NIXON INC. » ENCINITAS, CA
Responsibilities crossed over marketing, product, and sales to ensure the Nixon brand remained consistent and fresh. Overseeing projects from concept to completion through in-house junior designers, web developers, and product department to reinforce the brand image. Seasonal production of premium catalogs and retail-level lookbooks, website refreshes, softgood and accessory designs, point-of-purchase from hangtags to custom window displays, creation of tradeshow and event identity packages. Also integral in conceptualization and input on watch, accessory, and softgood design.
ART DIRECTOR
August 2000 - March 2002
SWELL INC. » SAN JUAN CAPISTRANO, CA
Responsible for design and production of web assets for interactive online magazine and store. Responsible for digital marketing strategies, building a catalog of interactive web features, organizing and distributing bi-weekly newsletters to 150k users. Design and layout of monthly mail catalogs, and aided redesign of Swell.com and Surfline.com.
GRAPHIC DESIGNER
September 1999 - May 2000
PAUL FRANK INDUSTRIES » COSTA MESA, CA
Collaboration with creative director in creation of characters and graphics that supported the brand. Designing single and repeat pattern graphics to fit clothing, accessories, and housewares. Researched inspiration to conceptulize, design and produce final artwork. Responsible for hangtags, packaging, and retail displays.
EDUCATION
BACHELORS OF FINE ARTS » EMPHASIS IN DESIGN
California State University, Long Beach
May 2000