The refined logo is contained within an outer shape inspired by the historically present Spanish-style architecture found throughout the city. The various colors of blue are used to enforce the fact that San Diego has a rich history of ocean culture as a coastal county. A custom font was also created to balance the window through style and line weight.
Additionally, a series of illustrations were produced for marketing and events related to promoting the guild. The illustrative content has direct visual relationship to the culture of San Diego both in lifestyle and brewing process.