SENIOR DESIGNER
       
     
Nixon03_ads0.jpg
       
     
Collateral
       
     
Product
       
     
Web Redesign
       
     
Nixon03_webwatchmatrix.jpg
       
     
Nixon03_webwatch.jpg
       
     
Nixon03_webteam.jpg
       
     
Catalogs
       
     
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nixon_catalogs_elite4.jpg
       
     
nixon_catalogs_elite1.jpg
       
     
nixon_catalogs_surf1.jpg
       
     
nixon_catalogs_packs2.jpg
       
     
nixon_catalogs_menu.jpg
       
     
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SENIOR DESIGNER
       
     
SENIOR DESIGNER

March 2002 - July 2005

Responsibility crossed over marketing, product, and sales to ensure the Nixon brand remained consistent and fresh. Duties included team management of all projects from concept to completion, overseeing multiple in-house designers, web programmers, and working closely with the product department to reinforce the brand image. Major projects included gathering feedback, presenting design solutions, building timelines, and overall management for execution. 

Seasonal strategies included development of high-quality print advertising campaigns, catalogs and retail-level lookbooks, website rebranding, softgood and accessory design, point-of-purchase from hangtags to custom window displays, creation of tradeshow and event identity packages. Also integral in conceptualization and input on watch, accessory, and softgood design.

Responsible for shooting a consistent and high standard of product photography to ultimately be spread though marketing and distributor needs including advertising and website applications.

» nixon.com

Nixon03_ads0.jpg
       
     
Collateral
       
     
Collateral

Folders and Postcards

Product
       
     
Product

Hangtags for various seasons and campaigns.

Web Redesign
       
     
Web Redesign

Update entire site to current campaign.

Nixon03_webwatchmatrix.jpg
       
     
Nixon03_webwatch.jpg
       
     
Nixon03_webteam.jpg
       
     
Catalogs
       
     
Catalogs

Created seasonally to present the new and existing products for men and women. Over 100 pages each.

nixon_catalogs_surf2.jpg
       
     
nixon_catalogs_elite4.jpg
       
     
nixon_catalogs_elite1.jpg
       
     
nixon_catalogs_surf1.jpg
       
     
nixon_catalogs_packs2.jpg
       
     
nixon_catalogs_menu.jpg
       
     
nixon_catalogs_packs3.jpg
       
     
midnight1_hi.jpg
       
     
midnight2_hi.jpg